Game-changing makeup primer for long-lasting, winning looks
 
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
Gel primer formula grips makeup 
Gives skin a long-lasting, naturally dewy finish
Translucent finish gel primer works on all skin tones
Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients. 
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!